AIM Faculty
Safia Kacimi Mariche
Pedagogical director
A trilingual communication scholar and trainer who turns theory into real-world impact
Biography
Dynamic and passionate doctor in Communication and Journalism with more than 12 years of experience in university teaching, applied research, and professional training in strategic communication, public relations, and digital media. Expertise includes the design and management of public relations campaigns, integrated marketing communication strategies, and the development of learner-centered curricula in mass communication. Fluent in Arabic and French, with professional proficiency in English, and proven ability to teach and publish in all three languages. Track record of supervising graduation projects, building academic-industry partnerships, and delivering impactful training workshops in Canada, Algeria, and internationally.
Academic training
- PhD in Communication & Journalism (Highest Honors), University of Algiers, 2016 — thesis on Facebook's virtual public sphere through Habermas's theory
- Master's in Communication & Journalism (Highest Honors), University of Algiers, 2007 — thesis on non-verbal communication in Algerian Berber jewelry
- Bachelor in Communication & Journalism (Highest Honors), University of Algiers, 2004
Expertise and specialties
Experience
- Associate Professor, Faculty of Communication and Information Sciences, University of Algiers (2008–2016)
- Teaching Assistant/Lecturer, University of Algiers (2004–2008)
- Trainer & Lecturer in Communication, UQAM (2020–2022)
- Corporate Trainer, CSSDM Montreal School Board (2019–2022)
- Trainer & Workshop Facilitator, La Cité College, Ottawa (2023–Present)
- Trainer & Workshop Leader, Greater Toronto Francophone Centre (2023–Present)
