
AIM Faculty
Amokrane Mariche
Lecturer
Trilingual digital strategist, former Nike employee, with over 37,000 LinkedIn followers
Biography
Amokrane Mariche is an accomplished marketing and communications professional with over a decade of experience in program and project design and implementation. Specialized in digital content creation, media strategy and brand management, he has built a strong track record of enhancing brand narratives and engaging diverse audiences, drawing on his trilingual fluency (English, French, Arabic) and cross-cultural communication skills. Since 2020, he has worked as a Media Content Senior Specialist and Brand Consultant, advising universities and incubators on branding and LinkedIn marketing strategy while growing a community of more than 5,000 members through large-scale networking events. He previously served as Content Coordinator at the Montreal Metropolitan Chamber of Commerce - Info Entrepreneurs, Strategic Consultant for Montreal's Digital Spring, and Regional Marketing and Communications Manager for North Africa at Nike / Brand Development International, where he led multicultural teams and brand outreach campaigns. He holds a Bachelor's degree in Communication from the University of Algiers (2004) and is currently pursuing an MBA in Action Learning at Business School Netherlands. He grew his LinkedIn network from 2,000 to over 27,000 followers in four years and produced a series of 100 daily podcasts and livestreams. He has served as a Board Member of the Club Avenir Foundation since 2021.
Expertise and specialties
Experience
- Media Content Senior Specialist & Brand Consultant, Montreal (since March 2020)
- Content Coordinator, Montreal Metropolitan Chamber of Commerce - Info Entrepreneurs (May 2018 - March 2020)
- Strategic Consultant, Montreal's Digital Spring (Nov. 2017 - May 2018)
- Regional Marketing and Communications Manager - North Africa, Nike / Brand Development International, Malta (2014-2017)
- Board Member, Club Avenir Foundation, Montreal (since 2021)
- Board Secretary General, EVA Carpooling Cooperative, Montreal (2019-2020)



































