Hicham Baba Ahmed

Hicham Baba Ahmed has been an Assistant Lecturer (Class A) in Marketing at the Higher School of Commerce (HEC) in Algiers since 2012 and is a PhD candidate in Marketing, following a Magister in International Marketing devoted to the role of Algerian diplomacy in non-hydrocarbon exports. Holding a Bachelor's degree in International Trade and prior studies in computer science at USTHB, he combines teaching and consulting. He has served as a consultant to the World Intellectual Property Organization (WIPO) for a strategic diagnosis of the Algerian market, as a member of the steering committee of UNCTAD's "eTrade Algeria" project, and as the MESRS representative on the committee developing the national e-commerce strategy. He was also an associate lecturer at the Diplomatic Institute and International Relations, teaching the Economic and Commercial Diplomacy module. Founder of the Marketing Research and Investigation Bureau (BRIM), he launched ACHO, the first Algerian application making market research accessible to SMEs. His interests focus on economic intelligence, territorial marketing and the development of non-hydrocarbon exports.