AIM Faculty
Kenza Larbes
Marketing Director, BADR
Marketing and Communications Director at BADR Bank since 2018
Biography
Kenza Larbes has served as Director of Marketing and Communications at BADR Bank since October 2018, after holding the roles of Deputy Director of Communications and Operational Marketing and Operations Officer at the bank. Before joining the banking sector, she built a strong expertise in communications and marketing at ANEP Communication et Signalétique, rising over nearly fifteen years from Commercial Officer to Commercial and Marketing Director, then Commercial Director. She holds a Bachelor's degree in Commercial Sciences, Marketing option, from the University of Algiers, and a Specialized Graduate Diploma in Communication from the International Institute of Communication and Marketing, in addition to completing the second year of a Master's in Management Sciences, Marketing option. A recognized trainer of banking client advisors, she works on strategic topics such as Islamic finance, financial inclusion and banking marketing, actively contributing to commercial skills development within her institution.
Academic training
- Specialized Graduate Diploma in Communication, International Institute of Communication and Marketing (2008-2009)
- Master's (2nd year), Management Sciences, Marketing option (2008)
- Bachelor's in Commercial Sciences, Marketing option, University of Algiers (1999-2003)
Expertise and specialties
Experience
- Director of Marketing and Communications, BADR Bank (since Oct. 2018)
- Deputy Director of Communications and Operational Marketing, BADR Bank (March 2016 - Oct. 2018)
- Operations Officer, BADR Bank (2015)
- Commercial Director, ANEP Communication et Signalétique (2011-2015)
- Commercial and Marketing Director, ANEP Communication et Signalétique (2007-2011)
- Deputy Commercial Director, ANEP Communication et Signalétique (2007)
- Project Manager then Commercial Officer, ANEP Communication et Signalétique (2003-2006)
- Trainer of banking client advisors in Islamic finance, financial inclusion and banking marketing
